I'm just dipping my big toe into the advertising pond. I'm trying some yarn-specific ads featuring some of my favorite yarns on Ravelry. Hopefullly this will bring interested folks to the web site in a way that reaches the target audience without irritating everyone else. :) I found the yarn-specific ads to be a good balance. Not to mention it gets a few bucks flowing to a web site that is awesome for fiber artists.
Other good news is that I've put in for my booth at Stitches West 2022 in Sacramento! I hope it goes well, as we'll need to rent lodging as well as pay for the booth space. With the higher cost and the new venue I'm a smidge nervous, but the thought is that we'll at least have an interesting time!